Gustav Selter GmbH & Co. KG with the brand "addi" is a traditional family-owned company that has been manufacturing high-quality knitting needles and crochet hooks in Altena, North Rhine-Westphalia, since 1829. The company is now run by the sixth generation and takes pride in the fact that 93% of its product range is made in Germany. Selter is the only European manufacturer that offers a complete range of knitting needles and crochet hooks made in Germany.

addi's philosophy is simple: When customers buy addi needles, they receive the best quality. The company places great value on sustainability and fair working conditions, both in Germany and with non-European suppliers. addi products go through up to 25 manual production steps to ensure the highest precision and quality. This dedication to quality is reflected in the slogan: "Luxury for your hands. Luxury for life."

addi relies on environmentally friendly production methods and materials. The company uses recyclable packaging and ensures that its ecological footprint is kept as small as possible.

addi products are known for their outstanding reliability and durability. The company continuously invests in the latest technologies and works with the highest possible manufacturing accuracy. The knitting needles and crochet hooks are made from brass, aluminum, bamboo, olive wood, walnut wood, amaranth, and plastic.

addi offers a wide range of products, including circular knitting needles, double-pointed needles, crochet hooks, knitting machines, and accessories. Every product is carefully developed to meet customer needs. The company works closely with knitting professionals and designers to develop innovative products that align with the latest trends.

Over the years, Selter has received numerous awards for its products and innovations. The company takes pride in its long-standing tradition and its ability to constantly evolve. The history of addi is marked by a continuous pursuit of excellence and a deep connection with its customers.

The history of the Selter family and company dates back to 1829 when the Selter crochet hook factory was founded in Altena. The brand name "addi" was created in the 1950s and quickly became a success. Today, addi products are in high demand worldwide and are shipped to over 60 countries.

Looking ahead, addi plans to further expand its market presence and explore new markets. The company will continue to invest in research and development to create innovative products that meet customer needs. addi is committed to sustainable growth and aims to remain a leading provider of knitting needles and crochet hooks in the future.

addi is also involved in social projects and supports various charitable organizations. The company strives to make a positive contribution to society while staying true to its core values of quality, service, innovation, sustainability, and social responsibility.