The secret to its exceptionally soft fabric lies in the fact that the fleecing process occurs after dyeing, not before. This preserves the special softness that would be compromised in a subsequent dyeing process. Fleecing is a repeated procedure where the fabric is brushed with special brushes, and excess fibers are then trimmed like shaving with a razor. This process is repeated on both sides until the fluffiness is perfect. The fabric is made from 100% organic cotton, providing an excellent vegan alternative to the popular wool walk of animal origin.